I recently read a book “The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller. The author is a real estate professional, but the book is not about real estate per se. The entire premises of the book is:
What’s the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?
While simple, it is a great question. Perhaps making an entire book out of it is a small stretch, but none the less a great question.
So let’s apply it to our industry. What is the one thing that would change everything for us?
A few ideas that come to mind:
- Enforceable tenant responsibility
- A cooperative rather than confrontational relationship with local governments
- Superior screening tools
- Access to labor
- Reduced cost supplies
- Software
- Financing
What is your ONE thing that would change everything – lets decided and then decide to make it happen, Post your ideas in the comments or over at the ApartmentAssoc Yahoo Group
