Aug 23

We spent much of week two of our three weeks out west in the warehouse district of Los Angeles. I was shocked at how large LA’s homeless population is. I was also a bit shocked as how bad the area smelled – stale urine, extreme heat and no rain to wash it away is not very pleasant.

It is really a sad scene given the overall wealth of our country and of SoCal in particular.

An interesting real estate related concept in LA was the number of what appears to be privately owned SRO (Single Room Occupancy or rooming houses) Nice, modern buildings.

So even in this most economically, and probably socially, challenging housing environments, rental owners are able to find workable solutions by providing housing uniquely suited for a specific population.

The third thing I learned while out west for much of July is the most interesting. It has kept me busy for the past three weeks. … More to come 😉

Aug 05

Every year we spend about three weeks in the southwest. Typically it starts with four days at a database developer conference, this year and last were in Vegas. While I was honing my computer skills, my wife offered some classes and coaching for her Vegas area students of the Event Decorating Academy. We then rented a car and headed to Los Angeles to reconnect with vendors that supply the Event Decor Mart.

Carmen put on a couple of more classes and coaching sessions while in LA.  The trip ends in Vegas for the ASD trade show.  In general, I do not like Vegas. It is expensive, and we are not gamblers or night people. Although one night I did stay up to 11 PM;-) It is also triple digit hot every day.

I always return with a lot of new database techniques and skills.  More importantly to this conversation, I am a constant student of the housing industry, taking every opportunity to learn something while away from home.

 

First takeaway from this year’s trip: Short Term Rentals

 

We rented furnished apartments in both Vegas and LA through Hotels.com. These are units that the property management has set aside just for this purpose. If you have mid to upscale rentals, this might be an opportunity to increase your occupancy. It appears the going rate per week is around the half the monthly rent, plus a $100-150 fee per rental for cleaning.

Renting an apartment for extended work trips is a heck of a bargain for the consumer. The cost is half that of renting a hotel room in the same area. Plus you get a full kitchen to make your meals, which is important given Carmen’s extreme food allergies, and a washer as you are not going to make it three weeks without doing laundry.

In LA we stayed in a one bedroom at the Apex, just a block or so from the Staple Center. The Apex is a modern glass high-rise with a good sized living room, which Carmen needed for her coaching sessions.  In Vegas, we found a place half a block from the Convention Center – two bedroom, two baths, kitchen and laundry with a large living room for far less than the cost of a Vegas hotel.

From an owner’s perspective,  weekly furnished business rentals could help owners of mid to upper-end apartments in high demand areas increase their collected rent. I’m sure AirBnB also fits in here.

Municipalities often oppose things like weekly rentals and AirBnB because they cut into the hotel tax revenue. So if you are going to give this a go I would check local ordinances as well as with your city’s taxing authority to make sure you stay on this side of the law.

Apr 25

To be successful at landlording you must approach it as a business.  No better way to be innovative than to liberally steal ideas,  grabbing the best from other industries and repurposing them for ours.  I also have been thinking a lot about starting an incubator for physical businesses in Milwaukee that employee people that have a hard time finding good jobs.

Good artists copy, great artists steal. — Pablo Picasso

This past Saturday John Lee Dumas, who does the podcast “Entrepreneur on Fire” was speaking at the inaugural  Young Entrepreneur Convention in Des Moines.  If you have heard his podcast you know how great they are.  If you haven’t, go take a listen.  His format is doing an interview a day with a different entrepreneur, seven days a week.  He is an ex-tank commander in the Middle Eastern wars, turned successful podcaster and author.

I find such valuable insights in his stuff that I decided to go to Iowa to see him in person. I did not even look at who the other speakers were. After hearing him speak, if the Young Entrepreneur Convention been JLD alone, the trip would have been worth it.

I was pleasantly surprised at the quality of every one of the presenters.

 

Kevin Harrington and Carmen Ballering at the Young Entrepreneur Convention

Kevin Harrington and Carmen Ballering at the Young Entrepreneur Convention

Probably the best known was Kevin Harrington, one of the original Sharks from Shark Tank.

 

His interesting story:  He got his start after seeing a knife pitchman at a county fair and noticing that the Discovery Channel was dark six hours a day in the early days of cable. This was the beginning of “As Seen On TV” and the entire infomercial craze.

Carmen spoke to Kevin Harrington off stage about doing a promo for the Event Decorating Academy. I think what he offered is a valid idea to try.

 

The other surprising presenter was Jeff Hoffman,  founder of PriceLine.com, the company that brought low-cost easy travel to the masses as well as the creator of the airport ticketing kiosk. There was some irony in seeing him Saturday and then having a terrible experience with American Airlines on the way home the next day.  His interesting story: He got kicked out of Yale for not having the complete tuition.  He solved it by creating a B2B software company even though he could not program himself at the time.

Jeff Hoffman, founder of Priceline, with Carmen Ballering

Jeff Hoffman, founder of Priceline, with Carmen Ballering

Two big take aways from Jeff Hoffman:  Create BIG goals, envision that you have achieved them and then work backward each step until you are where you are today.  That is how he arrived at doing concerts with Elton John, Britney Spears, and NSYNC.  He also has produced a profitable indie movie.

The other, which is a to our businesses, is to look at what is occurring outside of your industry and see what opportunities presents themselves.  PriceLine.com was based on his reading articles on perishable goods, distressed inventory, and spot pricing.

 

As I wrote earlier, every presenter was great.

The guy that put the event together was Brandon T Adams.  He had created the (3rd?) largest Kickstarter campaigns and is a 2012 Iowa State University grad.

Two of the presenters are from Madison.  Megan Watt ,who just released her first book, is a leadership trainer at her company, Dream Catalyst Labs. I paged through the book after hearing her presentation and bought it. The other is Jenna Atkinson, who gave a great presentation on marketing and social media.

Ken Shamrock, "The most dangerous man in the world", Carmen Ballering Tim Ballering

Center, Ken Shamrock, “The most dangerous man in the world”, Carmen Ballering, who may just be the most dangerous woman in the world, and Tim Ballering

Cactus Jack Barringer is a very entertaining marketer. Guy holds a dozen patents.

There were a bunch other presenters during break out sessions that I did not get to see.  You can see the  YEC 2016 speaker list here.

One that we did see that I did not see a tie into our businesses but was cool to meet as our son-in-law and his brother are both MMA fighters, in fact, Monday of last week the brother, Kevin Vazquez, had his first major UFC fight was Ken Shamrock  “The World’s Most Dangerous Man”.  Shamrock and his partner were pitching a project to team retiring celebrities with young entrepreneurs.

The event was so great I can’t wait for next year’s conference.

#YECDM

Oct 24

I recently read a book “The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller.  The author is a real estate professional, but the book is not about real estate per se.  The entire premises of the book is:

What’s the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?

While simple, it is a great question.  Perhaps making an entire book out of it is a small stretch, but none the less a great question.

So let’s apply it to our industry.  What is the one thing that would change everything for us?

A few ideas that come to mind:

  • Enforceable tenant responsibility
  • A cooperative rather than confrontational relationship with local governments
  • Superior screening tools
  • Access to labor
  • Reduced cost supplies
  • Software
  • Financing

What is your ONE thing that would change everything – lets decided and then decide to make it happen,  Post your ideas in the comments or over at the ApartmentAssoc Yahoo Group

 

 

Mar 24

In the past few months I have had nearly a dozen of conversations with other rental property owners that have turned to some variation on the question ‘What do you attribute your success to’ My story is simply not that interesting.

It is a story of working hard at generally boring things. Yes, I have lived well off landlording for three decades. Yes, I now have time to walk  thirty-five to fifty miles a week, often barefoot on wet sand. Yes, I have the time to travel around the country to help my wife with her business.  I still work remotely when I am away form the office, just not the insane hours I did as a kid.

But the truth is mine is just not an exciting story.  Seems most people want to know how to be independent and wealthy by July.  They do not want to hear about the multi year, multi decade journey it took me.

I used to say ‘Everyone says they want to be me, but none of them are willing to do what it takes.’ That was too egotistical sounding and I only used it in private conversations with folks who pushed me to tell them “the secret.”

A couple of years ago I read a quote by Hugh MacLoed which I like better.  In fact I liked it so much I bought a numbered MacLoed print for my office wall.  At least it was there before my staff redecorated the offices … I haven’t checked in a while.

“What people say they want and what they’re willing to work their ass off to get are two different things. ” – Hugh MacLeod

I simply focused on one thing most of my life,  pursued boring fundamentals with dogged persistence and took the time to learn the laws that affect my business.  For me this worked well.

Focus. Today the buzzword in business start ups is ‘pivot’ and the mantra is ‘pivot early and pivot often’, meaning a complete change in direction when things get tough.  Tough seems to mean in their terms that you aren’t ready for a one hundred million  dollar IPO and it’s already been six months so it must be time to do something else. I wonder how many of these young entrepreneurs  give up just before success.

As I criticize the pivot I must admit I too had a major pivot in the very early days. When I was in my early twenties I wanted to own a state of the art contract computerized manufacturing (CNC/CAD) company.  My background was in manufacturing and CNC machining. I loved the challenges and logic of making things.  I started buying rentals with the goal of using them to finance the machine shop.  That dream hit a bump in the road.  My potential business partner had some legal problems that I was unaware of until we went for financing.  I stayed with the rentals and grew that business.  So on some level this was a pivot, but not in the sense it is used today.

Instead of the pivot I went for incremental improvement.  For thirty years I did little else for income that did not involve rental housing. Every day I try to do this better than we did yesterday.

It was only in the last few years that I diversified a bit from Milwaukee rentals by helping my wife with her business and began exploring Southeastern Florida real estate as well as some angel funding stuff. You will not create the next PayPal, eBay or Google through incremental improvement, but it is a path to a decent sustainable lifestyle.  I see it as a fault of mine that my dreams were not larger, but I am fairly content where I’m at.

Persistence is still being there when everyone else gets tired and goes home.  Persistence is when you still show up and giving it your all even though you’ve had  three bad months in a row. Persistence is eating Kraft instant macaroni four times a week for months on end to finance a rehab. Persistence is leaving for work at 6 AM and not arriving home until 10 PM every day for weeks on end.  (See my follow up post on ten things I should have done differently) Persistence is staying the course when everyone around you says it is a no win game.

Despite how it is spelled, there is no fun in the fundamentals. Once the adrenaline rush of buying a building wears off so does the enthusiasm of many.  Rental real estate is a tough business.  When my son said he wanted to follow me into the business I told him to find something better to do with his life.  And landlording is a business, not an investment, at least not at the levels we are dealing with.

Bookkeeping, taxes, employees/HR, purchasing, collections, filling vacancies, evictions, customer service and dealing with bureaucrats are all part of the unfun fundamentals.

To succeed at landlording you have to focus on these fundamentals and pay attention to a myriad of laws and rules that affect us. I’m pretty sure that must every business out there is similar in this regard.

I’ve done all of those, others who are successful today have shared similar stories.  Then there are those who seemed to hold such promise at the beginning but suddenly were washed out.  Most of them looked for a shortcut, ignoring the fundamentals and then gave up when it got a wee bit hard.


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